Essential Viral Marketing Tools Part 2: Auto-Responder
email, marketing, real estate, viral Add commentsOK, we covered the importance of having a blog, now let’s add the most important tool to help you building your list(s) of buyers, sellers, renters, investors…
An Autoresponder System
An autoresponder system is an essential follow-up marketing tool. With this tool you can send emails to your entire list of prospects or customers (buyers, sellers, investors…) at once, rather than sending one email at a time. Each email is personalized so the recipient feels that you are personally emailing him or her.
This is totally different from “spamming”, because the people on your list have “opted in” - or signed up - to receive email from you.
Why is this important? Because viral internet marketing is based on trust. Your prospects will get to know, like and trust you when they receive valuable content and information from you in periodic intervals.
An autoresponder has three important tools built in:
1. You can easily create “opt-in boxes”. Just like the opt-in box on the top right of this web page. It’s a way for your web visitors to leave their name and email address so they can continue to receive valuable information from you. You can either offer them something for free to get them to sign up, or you just deliver super interesting content right on on your blog, so your visitors want to get more of that…
2. The autoresponder program can follow up automatically with your prospects. Just enter a series of follow-up email messages into the program, and every new prospect will get the entire series in pre-determined time frames.
3. In addition, you can also send “broadcast” messages. These messages can go out to your entire list, or a partial list. For example if you have anew listing, or wholesale deal, you can send notificatiion to your entire list, or just to wholesale buyers…
The easiest system to get started is http://ViralRealEstateEmpire.com/autoresponder/. You can sign up for a free trial and experience the full functionality of the system first hand.

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