Apr 02
Ok so you have decided to start your own real estate investment blog, and you have great content, lots of information that your real estate investment readers will like. But now how can you get people to find you - traffic to your blog? A great way to get traffic to your site is by using social bookmarking. Social and business networking communities are “Hot” sites on the internet.
Here is a “commoncraft” video that shows how it works:
Read the rest of this entry »
Apr 02
Blogs are generally opinion based, so that means you can get information from just about anywhere. You just want to be sure to keep your posts relevant to your real estate investing business.
Focus on the kind of information that your customers or clients would be most interested in. That gives them the best value and a great reason to subscribe to your blog and return for more. Read the rest of this entry »
Mar 26
Real Estate Marketing 2.0…
”Web 2.0″ is the catch-all term for web sites and tools that focus on interactivity with visitors, and communication with and between visitors to a web site.
There are the “Big 2″, MySpace.com and FaceBook.com, but there are also many smaller more specialized social networks that attract personal and professional visitors around a specfic subject.
And that’s true for real estate as well. Real etstate professionals can network with each other, exchange information and attract customers using these social networks.
How cool would it be if you had a way to let all your “friends” across several social networking sites, blogs and virtual communities, know about a new wholesale deal you just picked up? Or a listing that meets certain criteria? Or a buyer who is looking for a specific kind of property in a certain area. Read the rest of this entry »
Mar 08
Social networking has totally changed the way we market. To put your name and real estate business out in the public eye, you no longer have to purchase expensive banner ads. Now you can bring customers to your site just by creating free profiles on sites like MySpace and Facebook.
Find me on MySpace and be my friend!
Social networks operate on the simple principle that you know people who know more people, and so on. Those friends-of-a-friend might be looking for some real estate, or know somebody who’s in the market for a new home. Word gets around, and so will your name. As a viral real estate marketer, you can use this to your advantage.
Read the rest of this entry »
Mar 08
“Viral” is the cool new term for anything that spreads like… well, like a virus. Viral videos like ‘The Star Wars Kid’ and ‘Leave Britney Alone’ (too annoying to link here…) get passed around until they join the ranks of Internet phenomena. That’s because, thanks to the Net, the world has never been smaller. Nothing can stop the flow of information.
As a real estate marketer, you can take advantage of this trend by starting a viral ad campaign of your own.
Read the rest of this entry »
Feb 09
So, blogs are great with search engines. And your blog is also great for providing good and ongoing content to your prospects and customers. However, if you want to peak the interest and focus the attention of your specific prospect, here is another essential tool:
Mini Web Sites
Sometimes called “squeeze pages” or “shy-yes pages”, these web sites focus your prospect’s attention on one single call to action: “Enter your name and email into the box and click submit!” (Of course more elegantly put, but this is the essence.)
Read the rest of this entry »
Feb 09
The essential tools for viral real estate marketers on the internet are a blog, an autoresponder, a mini website and a web audio tool. Let’s start with a blog:
A Blog
What is a blog? A blog can be many things. For the purpose of real estate marketing on the internet, you can use it to post your listings. Or to communicate with your prospective buyers or sellers. And to establish a relationship with them.
Well, what makes a blog different from a web site, or emailing? The main difference is that search engines LOVE blogs. Therefore, a blog makes attracting traffic to your site a lot easier than running a web site.
Read the rest of this entry »
Recent Comments