Feb 09
The essential tools for viral real estate marketers on the internet are a blog, an autoresponder, a mini website and a web audio tool. Let’s start with a blog:
A Blog
What is a blog? A blog can be many things. For the purpose of real estate marketing on the internet, you can use it to post your listings. Or to communicate with your prospective buyers or sellers. And to establish a relationship with them.
Well, what makes a blog different from a web site, or emailing? The main difference is that search engines LOVE blogs. Therefore, a blog makes attracting traffic to your site a lot easier than running a web site.
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Feb 09
This blog is devoted to news, tips and tricks on interent marketing strategies for real estate. How to buy, sell, rent, or invest real estate using social networks and other powerful Web 2.0 strategies.
Real estate marketing becomes viral when both sides feel they got the better part of the deal. Giving value is the ultimate goal of any marketer who wants to overcome the “car salesman” image and break through to giving prospects what they want and need.
The first lesson to be learned for this stratgey comes from internet marketing maven Frank Kern in his Mass Controle Marketing. While Frank Kern’s product is sold out and closed to the public, we can still learn from the next best thing: Frank Kern himself talking about the essence of Mass Control Marketing.
Listen to this recorded telephone interview with Frank Kern right now, and apply it to your own real estate marketing startegies.
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